From hypebeast to hypepriest: why the church is embracing streetwear

Can T-shirts, hoodies and sports socks inspired by God – and worn by Justin Bieber – help to win disciples?

Think of church merchandise and you will likely think of mugs decorated with stained glass windows or key chains with bible quotes, sold in a dusty gift shop. But things have changed: for the face of “church merch” in 2017, look in the somewhat unexpected direction of Justin Bieber.

 Check out the full article over on Hypebeast to see more of this interesting read.