adidas & Kanye West Just Announced a Brand New Line, “adidas + KANYE WEST”

adidas has just announced the cementing of its partnership with Kanye West with a new line, “adidas + KANYE WEST,” the most significant in the brand’s history to date.

The line will use Kanye’s pioneering creativity to launch a new range of YEEZY-branded footwear, apparel and accessories for all genders. The expansion will look beyond its current lifestyle focus to introduce performance-specific designs, offering up options that are suitable for both sport and street. adidas say it will redefine its future, uniting adidas’s technical, innovative expertise and capabilities with the visionary imagination of West.

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