Confirmed: Apple Will Officially Announce Its Streaming Service on Monday

 

The Apple Worldwide Developers Conference starts tomorrow, meaning months of playful speculation and semi-confirmations will finally come to a sweeping close. Easily the most discussed possibility surrounding tomorrow's kickoff is the impending launch of Apple's streaming service, a launch that can now graduate from rumored to confirmed. Speaking at the Midem conference in Cannes, Sony Music CEO Doug Morris told reporters that Apple will officially announce its streaming platform on Monday.

Morris's appearance at Midem saw the music industry titan discussing his legendary career, including his decades-long partnership with Jimmy Iovine — the Beats co-founder who is now running Apple's streaming service alongside Dr. Dre. Morris praised Apple's foray into the controversial streaming world, calling their Beats buyout a "brilliant" move...

 

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